For the second season in a row, Ermanno Scervino has chosen Alice Dellal as testimonial for the Spring/ Summer 2012 campaign. "The unconventional, modern beauty that Alice embodies is just what I was looking for for this campaign, because when meeting with the world of couture It transmits the contemporary essence of a new concept of femininity, " says Ermanno Scervino. "Who could better interpret rock royal style than she? "

Francesco Carrozzini's color photography infact exalts this style concept, signed by Ermanno Scervino, in a creative fusion of anticonventionalism, luxury and of thinking outside the box and artisanal expertise.

The water eroded walls of an empty swimming pool in the campaign's background evoke, in an almost surreal ambience, those in the film This Must Be The Place.

Alice Dellal Bio

Already seen as the cover girl of 15 international magazines, Alice Dellal is the ambassador of an alternative concept of chic. Known for her unconventional attitude and enigmatic eyes, she appeared on the cover of i-D - together with Kate Moss and Twiggy - on the issue entitled "Most Iconic British Models", fotographed by Solve Sundsbo. In her role as business partner, Alice has discovered, financed and expanded the jewellery collection by Dominic Jones, and has designed exclusive pieces for Beyonce, Rihanna, Daisy Lowe and Alexa Chung.

Designer Profile

Dubbed as the "King of Sports Couture", Italian designer Ermanno Scervino divides his time in Milan, Florence, Paris and London, showing a unique cosmopolitan flair in his various collections.

Having opened several clothing and accessory boutiques in Florence and Cortino d'Ampezzo from the late 70s onwards, Scervino's ability in integrating the best fabrics with impeccable cuts and technological innovation has helped him launch wildly successful women's accessories collection in 1985, along with menswear and womenswear collection in 1990.

However, it was 1997 that marked the founding of Scervino's own label, propelling his meticulous craftsmanship and careful tailoring to the international limelight. Rigor, creativity, and intuition represent Scervino's design philosophy, which allows him to create the most innovative clothing without sacrificing glamour.

Ermanno Scervino ladies' collection is available at THE SWANK in The Landmark, Pacific Place exclusively in Hong Kong, as well as exclusively in Jinbao Place Shopping Center in Beijing.